How it started

They say you’re never too old to follow your dreams, and my dream has been to launch this little range for the last 22 years. I’ve finally raised my children, left my full-time managerial job, and given myself permission to do something for me.

My kids were my inspiration all those years ago, and now I have the burning need to deliver a range which will not only protect our children, but make life easier for parents. The tag line of “Love Me, Protect Me” says it all. I have designed this range to love the ones most precious to us and to protect them from the harmful effects of the sun.

Jed and Molly Swimwear’s focus is to create a fun, easy to wear, sunsafe swimmers to protect the youngest members of our family, because they simply have to come along with us. We now no longer have to try and keep our babies wrapped in towels or hiding under shelters to protect them from the sun when we take the rest of the family for a swim. As I think we all agree, the least amount of sun screen we need to use on their precious little skin, the better.